History and development
PROMO-FRUIT Ltd. was
founded in 1993 as a 100% subsidiary of Hauenstein Ltd.,
Nursery, CH-8197 Rafz.
CEO Hans Wicki has many years of experience
in the field of introducing new varieties.
In 1974 'Rafzelsa',
a summer raspberry, that still has many fans, was introduced
to the market.
Himbo-Star ® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the raspberry variety 'Rafzelsa'.
In 1982, 'Rafzubin',
one of the most delicious of all apples, followed suit.
For many years Rubinette ® has been a favourite with
the retailers so that it has become an important and integral
part of their assortment. Thanks to the red mutation 'Rafzubex' in 2001, this variety has become even
more popular.
Rubinette ® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the apple variety 'Rafzubin'.
'Rafzaqu' is a
new autumn raspberry. It is a cross between Autumn Bliss
and Var. "Rafzeter". An extraordinary
high yield, an intense and typical raspberry flavour as
well as an attractive light-red colour account for the fact,
that this new variety has become in a short space of time
a favourite for future professional production of raspberries.
Himbo-Top® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the raspberry variety 'Rafzaqu'.
'Frureru' is a new
variety similar to 'Rafzubin' in taste but which can
be stored two months longer. Due to the experience gained
with 'Rafzubin', its market introduction will be limited
to the retail markets only for the time being.
Red Boy ®is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the apple variety 'Frureru'.
'Rafzuera', the gooseberry
for the wholesale market, that is tolerant to mildew, has
been judged by experts as the best out of 30 traditional
and new varieties.
Xenia ® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the gooseberry variety 'Rafzuera'.
Further new varieties are being
tested.
Our philosophy
- Due to good co-operation with
various research institutes, fruit growing consultants
and leading nurseries, varieties will only be released
for propagation after having been sufficiently tested
in several regions.
- The producers are the weakest link within the chain
and need our full commitment.
- Retailers are very important to us, because they play
a vital part in introducing new varieties. The immediate
feedback they get from the consumers enables them to predict
very quickly whether a variety is enthusiastically accepted
or not.
- Compared internationally, our licence fees are in the
lower half of the market range.
- Part of the licence fees is invested in sales promotion
which in turn benefits the producers.
- Unauthorised propagation is not a minor offence, rather
a total and illegal disregard for the highly qualified
and extensive work of breeders.
- The licensees are constantly kept updated on new developments.
We adopt an open relationship of mutual confidence with
them.
- We treat all our partners, from the producer to the
consumer, fairly and expect loyalty from them in return.
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