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History and development

PROMO-FRUIT Ltd. was founded in 1993 as a 100% subsidiary of Hauenstein Ltd., Nursery, CH-8197 Rafz.

CEO Hans Wicki has many years of experience in the field of introducing new varieties.

In 1974 'Rafzelsa', a summer raspberry, that still has many fans, was introduced to the market.
Himbo-Star ® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the raspberry variety 'Rafzelsa'.

In 1982, 'Rafzubin', one of the most delicious of all apples, followed suit. For many years Rubinette ® has been a favourite with the retailers so that it has become an important and integral part of their assortment. Thanks to the red mutation 'Rafzubex' in 2001, this variety has become even more popular.
Rubinette ® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the apple variety 'Rafzubin'.

'Rafzaqu' is a new autumn raspberry. It is a cross between Autumn Bliss and Var. "Rafzeter". An extraordinary high yield, an intense and typical raspberry flavour as well as an attractive light-red colour account for the fact, that this new variety has become in a short space of time a favourite for future professional production of raspberries.
Himbo-Top® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the raspberry variety 'Rafzaqu'.

'Frureru' is a new variety similar to 'Rafzubin' in taste but which can be stored two months longer. Due to the experience gained with 'Rafzubin', its market introduction will be limited to the retail markets only for the time being.
Red Boy ®is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the apple variety 'Frureru'.

'Rafzuera', the gooseberry for the wholesale market, that is tolerant to mildew, has been judged by experts as the best out of 30 traditional and new varieties.
Xenia ® is a registered Trademark of Promo-Fruit Ltd under which Promo-Fruit Ltd promotes, markets and licences plants and fruits of the gooseberry variety 'Rafzuera'.

Further new varieties are being tested.

Our philosophy

  1. Due to good co-operation with various research institutes, fruit growing consultants and leading nurseries, varieties will only be released for propagation after having been sufficiently tested in several regions.
  2. The producers are the weakest link within the chain and need our full commitment.
  3. Retailers are very important to us, because they play a vital part in introducing new varieties. The immediate feedback they get from the consumers enables them to predict very quickly whether a variety is enthusiastically accepted or not.
  4. Compared internationally, our licence fees are in the lower half of the market range.
  5. Part of the licence fees is invested in sales promotion which in turn benefits the producers.
  6. Unauthorised propagation is not a minor offence, rather a total and illegal disregard for the highly qualified and extensive work of breeders.
  7. The licensees are constantly kept updated on new developments. We adopt an open relationship of mutual confidence with them.
  8. We treat all our partners, from the producer to the consumer, fairly and expect loyalty from them in return.

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PROMO-FRUIT LTD. | Schluchewäg 1 | CH-8197 Rafz | Tel. +41 43 433 56 56| Fax +41 43 433 56 55 | © 2017
Company Portrait | Varieties and list of licensees Website by Agentur-Merkt